Tuesday, March 22, 2011

App Store, Shmapp Store! What's in a name?

I see Amazon are attracting the attention of Apple's lawyers for their intention to call their android app store, "Appstore". I really doubt Amazon will find many people rooting for them, least of all those who were burned by the stupid one-click patent dispute (was it really over 10 years ago? Hard to believe the years have gone by so quickly!)

Then Microsoft wade in: "An app store is an app store," Russell Pangborn, Microsoft's associate general counsel said in January. Like shoe store or toy store, it is a generic term that is commonly used by companies, governments and individuals that offer apps," he continued.

Yes, just like those rectangular information display things that people were using on their monitors for years before Microsoft realised there was gold in it. What were those things called again? Boxes? Squares? Portals? Ah yes, Windows, weren't they?

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